Trade shows in São Paulo in 2027: calendar and logistics

São Paulo hosts a large share of Brazil’s major trade shows, and organizers have already started announcing the 2027 calendar. For exhibitors and visitors, knowing the dates early makes a real difference: during the weeks of the biggest shows, hotels near the exhibition centers fill up early and airfares to the city go up.

At ArrowTur, which has organized corporate travel and events since 1989, every year we receive last-minute requests for shows that had been on the calendar for months. To help you plan for trade shows in São Paulo in 2027, we have gathered dates already confirmed on the official websites and what to prepare for each one.

Calendar: 2027 trade shows with confirmed dates

The dates below were checked on the organizers’ official websites in October 2026. Calendars can change, so always confirm on the show’s website before buying tickets or booking a hotel.

February

Expo Revestir, February 22 to 26, at São Paulo Expo: tiles, finishes, architecture and construction.

April

Feicon, April 6 to 9, at São Paulo Expo: construction and building materials.
Intermodal South America, April 13 to 15, at Distrito Anhembi: logistics, cargo transport and foreign trade.
WTM Latin America, April 13 to 15, at Expo Center Norte: tourism and travel.

May

APAS Show, May 17 to 20, at Expo Center Norte: supermarkets and food retail.
Hospitalar, May 18 to 21, at São Paulo Expo: healthcare, medical equipment and hospital services.

September

Febrava, September 14 to 17, at São Paulo Expo: refrigeration, air conditioning, ventilation and heating.

Other important shows in the second half of the year had not yet announced their 2027 dates when this article was written. Keep an eye on the websites of the exhibition centers and of the trade associations in your industry.

Watch out for weeks with overlapping shows

Two periods in 2027 call for extra care:

April 13 to 15: Intermodal and WTM Latin America take place on the same days, both in the north of the city.
May 17 to 21: APAS Show and Hospitalar overlap, each at a different exhibition center.

When two major shows coincide, demand for hotels, flights and transport rises across the whole city. Anyone with a trip planned for those weeks, even one unrelated to the shows, should also plan earlier.

Where to stay: think about the venue, not just the neighborhood

The three main exhibition centers are in different parts of the city. São Paulo Expo is in the south zone, near the Imigrantes highway. Distrito Anhembi and Expo Center Norte are in the north zone, close to each other. Choose a hotel based on the real travel time at the show’s opening and closing hours, when traffic is usually heaviest.

Hotel near the venue: saves time, but sells out first and usually costs more during show week.
Hotel with subway access: can be a good alternative, as long as the route to the venue is simple.
Groups: keeping the team in a single hotel makes meetings and shared transfers easier.

Preparation timeline for a 2027 trade show

6 to 12 months before: choose the year’s shows, book exhibition space and set the budget.
3 to 6 months before: book hotels or a room block, define the team and buy tickets for confirmed travelers.
1 to 2 months before: registration, meeting schedule, local transport and shipping of materials.
Show week: confirm flights, rooms and transfers, and send each participant their itinerary.

For shows in the first half of the year, such as those in February, April and May, many of these steps should already start now, at the end of 2026.

Exhibitor or visitor: how logistics differ

Exhibitors

Setup crews arrive before and leave after the sales team; executives often attend for only one or two days. That means different flight and hotel dates for each group. A room block helps secure availability, but requires attention to the deadlines for submitting names and releasing rooms without penalty.

Visitors

For visitors, the risk is spending too many days at the venue without a clear goal. Register in advance, check the exhibitor list and schedule meetings. In many cases, one or two well-planned days are enough, with lower hotel costs.

Trade shows in São Paulo with ArrowTur

At ArrowTur, we handle your team’s travel to trade shows in São Paulo and other cities: we follow the show calendar for your industry, book hotels and room blocks early, issue tickets with staggered arrivals for setup crews, booth staff and executives, arrange group transfers and send a cost report at the end. Our team is available Monday to Friday, from 7 a.m. to 7 p.m. (Brasília time), with an emergency on-call service outside those hours.

Learn more about our work with corporate events and talk to our sales team on WhatsApp or by phone at +55 11 5189-4120.

Frequently asked questions

What are the main exhibition centers in São Paulo?

The largest are São Paulo Expo, in the south zone, and Distrito Anhembi and Expo Center Norte, in the north zone. Each show lists its venue on its own website.

How far ahead should I book a hotel for a trade show in São Paulo?

For major shows, 3 to 6 months ahead. In weeks with overlapping shows, the earlier the better.

Can the 2027 show dates change?

Yes. Always confirm on the show’s official website before buying tickets or booking a hotel.